Did you know that, according to an Ipsos Reid study published in September 2014, 39% of Canadians who purchased a product online did so with a smartphone or a tablet device?
It turns out those who work in the marketing and technology fields have been keeping a close eye on the data relating to mobile app usage for a few years now, and have actually anticipated this trend for some time.
But interestingly enough, today sales employees are not the only segment of the workforce interested in looking at how mobile apps can enhance their business’ sales and operational capacities. Indeed, a growing number of human resources, procurement, or training managers are noticing an increase in custom developed mobile app services designed to streamline and even increase productivity within their own departments.
How can mobile apps assist your workforce’s productivity and efficiency? One of its key advantages is the possibility of easily accessing your data remotely to not only manage your business intelligence data but also manage your customers and yes—even employees.
For example, an HR manager working remotely can consult leave requests on her tablet or smartphone while waiting for a flight; afterwards, her employees can get immediate update notifications on the status of their requests.
This, in turn, eliminates the unnecessary interruptions, emails, and phone calls regarding the stage of the decision process.
Of course, procurement managers and business owners have also profited from the implementation of mobile apps in their workplace, as additional data means a reduction in costs and a service delivery focused on increased customer satisfaction.
While introducing a mobile app solution within your business will initially garner a positive and hopeful response from employees, it is important to know that things might turn sour if the app is not easy to use and doesn’t actually fix a bad system, but merely digitizes it. This is the best reason to seek out the most dependable mobile app companies who can provide you with extensive case-studies and testimonials of the work they have produced for business or organization of all sizes and industry.
The most reputable mobile app companies work with you and your employees to deploy mobile app solutions that are consistent with your company or department’s privacy and security practices, as well as implementation budget. If you are interested in introducing a mobile app in your workflow, but are hesitant to do so, you can always begin by implementing a relatively small app and, with the success achieved, then have a favourable business case to build a larger mobile app platform for your business.