The proliferation of mobile devices being used in the world—smartphones, essentially—has forever changed public expectation about access to information. Some statistics quote up to a 95% rate at which people consistently use their phone to look things up. In a nutshell, we expect to find out what we want or need to know any time, and from anywhere. With respect to the business world, we similarly are now able to get the information we need and make decisions on services and products at the touch of a screen. Even more important, is that these searches are not necessarily targeting company websites as a primary source of information. While this can result in being a challenge for businesses (loss of control over communication or information) it also presents an opportunity that an increasing number of businesses are taking advantage of: mobile app development.
The market for mobile app development and use has exploded right along with smart phone use. One could say that mobile apps have gone from being clever, creative, and impressive—if not always a necessity—to becoming a mainstream, non-negotiable business tool. Successful businesses are the ones that have realized the importance of providing applications for clients to download: these apps become the direct pathway by which clients are able to efficiently and quickly contact and interact with a company.
Mobile app development for companies seeking to remain competitive and lead in their respective industries know that simply having an app is not the end goal. Mobile apps need to be relevant and useful in order to engage the client. Why will people download one company’s app and not another? It simple marketing 101: they will because the app offers information, solutions, and engages or interacts with them; it’s “added value” to the products and services being offered, and people aren’t getting this value anywhere else!
If it’s a given that mobile apps are going to enhance customer relationships, the critical decision regarding mobile app development will be what your company app needs to do or be in order to ensure these relationships happen. One way to go about this is to consider if there are any ways a company has trouble meeting customers’ needs. Areas of weakness can be a significant way that a mobile app could close any gaps or loops in communications, service, or solutions.
Mobile app developers are able, more than ever, to efficiently and cost-effectively tailor-make apps for companies. The boundaries only continue to expand as to what can be done: mobile apps link companies and their customers by meeting almost any need for information and offering solutions.