Not long ago, expectations were low when using a mobile device. Any task that went beyond reading and responding to emails would get deferred until the user would have access to a desktop computer. Sure, we could visit a website from our phone, but we would certainly not expect to be able to interact with it. Now with advanced technology, companies are focused on providing an improved mobile experience and consumers are expecting more capabilities than ever!
Today’s user counts on having a mobile device that has complete desktop capabilities or at the very least offers a mobile-centric web experience. Many are using their smartphones for much more than phone and email service – they are using it extensively for web access, and to complete the same tasks that could only previously be performed on a full size computer. Businesses are finding that there’s a significant demand from clients and customers for responsive mobile websites and many companies are stepping up their technology.
While companies are working hard to bring their customers the best mobile experience, there are some obstacles to the process. There are so many varieties of mobile devices on which customers can interact with your website and/or technology that usability can often get “lost in translation”. The best way to overcome this potential problem is with Mobile Device Testing.
Why do Mobile Device Testing?
- Mobile device users can be impatient and have high expectations.
- According to Google, 90% of people start a task on one mobile device and then complete it on another mobile device.
- 48% of people would prefer to use a smartphone to shop on-the-go rather than in a store.
- Mobile devices and tablets currently account for 55% of Internet usage.
Basically what this says is businesses need to ensure that their website and/or technology works perfectly on all mobile devices and tablets.
What to consider when Mobile Device Testing?
Many mobile technology companies have found that there are a wide range of requirements when testing different web technologies on mobile devices:
- Can the user easily alternate between desktop and mobile mid-session?
- How are people reacting/interacting to your mobile website and/or technology? Are they frustrated, happy, confused?
- What are user’s finger movements when using a tablet or smartphone to access your website and/or technology?
- How does your mobile website and/or technology work in the real world (i.e. sunlight, moving public transit or in noisy rooms), as opposed to a controlled environment?
- Is your mobile website and/or technology designed with maximum usability?
The best approach to ensure that your mobile objectives are met is to find a company that can conduct Mobile Device Testing in a usability lab. These labs are equipped with hardware and software that will guarantee that your website technology is ideal for all users – customers, staff and clients.
Mobile Device Testing Goals:
- Allow any size phone, tablet or computer to be used.
- Allow the user to hold the mobile device and/or tablet in a natural way.
- Allow the testers to see the facial expressions of the user.
- Observe real time playback.
- Ensure that your website and/or technology can grow and expand.
- Show test results for use in all environments.
These gold standards of Mobile Device Testing are offered by any reputable Mobile Enterprise Solutions company and can be the key to ensuring that your existing customers keep coming back, and that new customers find you easily.