I’m making a career transition. I have always had an entrepreneurial spirit. I rarely looked at technology from the point of view of a small business owner. In this day and age where everyone is wired through the convenience of their mobile device, marketing and customer retention is a whole different ballgame and continues to morph and change. I guess, I can either stand on the sidelines, or better, use this innovation to my advantage.
This paradigm shift in the way I view my mobile device started when I began to see the device as a user experience. I look at this little thing called my iPhone and my smart tablet; I no longer see it as way to exchange photos and text messages between my friends and relatives- as I salivate like an operant-conditioned pup from the “ping” of each new incoming message. There is so much more intelligence behind this mobile device than I imagined. I relish in the warm and individualized experience that it provides for me in helping me to better pinpoint my needs, my likes, my interests- a relevance that steers me in directions that optimize what I seek in a service or product. I feel at ease when a company offers me reassurance through a pleasant online customer experience, caters to what is best for me and understands my online user experience.
And so through my personal experience with the convenience and accessibility of my mobile device as a consumer, I understand how it could ignite the growth of my business. IT infrastructure is growing at an alarming rate and while I can ruminate about it, Google the web for other companies with similar and noteworthy success stories and models- I know deep inside I’ll need some real help with a mobile device strategy. For instance, I am beginning to recognize my own user trends. What attracts my choices on my mobile device? Even my finger movements on my mobile device affect retention and transition to the website on my desktop when I am ready to make a hard decision about a purchase. These sticky fingers are just some of the factors in my purchase decisions and level of comfort with the company. More so, I realize how inconvenient and frustrated I become when my mobile experience does not translate well with desktop capabilities. I simply lose interest in the company and move on to another service provider who understands modern day consumer needs! Learning about the user’s experience can be optimized through mobile device testing. Tried and tested, I hope someone out there knows how to improve capabilities and understands my costumers’ mobile user experience- so I can concentrate on giving them an outstanding product or service.
I can’t bury my head in the sand anymore. It’s time to wake up and face the powerful potential of my mobile device to vamp up my business! The 90’s are over- welcome the power of the mobile age.