Why Reliable Barcode Printers Are a Must for Preventing Fraud
The global market in counterfeit goods has an estimated worth of $1.8 billion each year, and this number is only expected to rise. When we think of counterfeiting, there are certain classes of goods that tend to spring to mind—currency, handbags, art, and electronics to name a few—but the truth is fraud exists in a number of sectors and almost any product is vulnerable.
One sector that is particularly susceptible to counterfeiting is the pharmaceutical industry. A staggering number (some estimates place it at 50%) of all pharmaceuticals bought online are not legitimate and, as you can imagine, this carries serious risk and numerous consequences for unwitting consumers.
While there may not be one singular solution for preventing fraud, one technology that may help manufacturers and consumers ensure legitimacy is an advanced 3D barcode printer system. The 3D barcode system, developed by a team from the United Kingdom, was demonstrated using medicine and pharmaceuticals, though it is suitable for products across a range of industries including food, electronics, and motor vehicles.
Unlike a typical barcode printer system, these codes are created by embedding a series of indentations with variant depths directly into the product; this formatting allows for an almost unlimited number of combinations. The actual ‘barcode printer’ is made up of a number of adjustable pins that dent the product during the molding process. The barcodes are then scanned by a device that uses light to decipher the dents and read the code.
It’s important for consumers and manufacturers alike to be aware that counterfeit goods come in all shapes and sizes. When it comes to products like pharmaceuticals, food, and automotive parts, the effects of a fraudulent item can be particularly damaging, and regular consumers and users of these items have an increasing need for an effective way of determining the legitimacy of what they buy. Because barcodes, especially advanced ones, are like fingerprints—innately unique and hard to replicate—they’re a great option for fulfilling this need.
From its humble origins in 1952, the barcode printer system has continued to evolve and adapt to a wide range of emerging needs. Today, technological advancements have changed the way we create, read, and utilize barcodes. This latest development might even be a key player in dismantling the world’s almost two-billion-dollar counterfeit goods market and putting a stop to the alarming rate at which goods are being illegally replicated.