The world is going mobile at an extremely fast rate, with businesses quickly following suit. As a business owner, you want your company to stay competitive, so it is critical that you develop a mobile strategy to branch out into the mobile world. Even if your business currently does fine without a mobile strategy, the fact is customers increasingly expect to access information, products and services from their mobile devices.
Once you decide to get into the mobile game, it’s important to have a mobile strategy in place. This strategy should allow you to develop alternate customer channels, improve buyer interactions and service, and ultimately ensure your overall business objectives are met. To help make this happen, there are several key mobile trends that should be included in your mobile strategy.
Mobile websites are very important to a mobile strategy because a significant portion of customers today browse your company’s website from a mobile device. The viewing experience from a phone is different than that of a computer, because anyone looking at your website from a phone or tablet is doing so on a small screen. To facilitate this, your mobile strategy should include either a responsive website (in which the view adapts based on the user’s device) or a subdomain that is set up specifically for mobile devices.
Another item to include in your mobile strategy is the mobile app. Mobile apps are a great tool to build your brand awareness and customer loyalty, because they allow you to offer something useful to your customers. For example, if your business manufactures or sells guitars, a mobile app that helps your customers tune their guitars adds value to the purchase of your product. Mobile apps are also valuable because they make it easier for your customers to purchase your products or services.
Mobile websites and apps are both key to any mobile strategy, but another tool to consider is mobile ad campaigns. Mobile ads allow you to create an interactive dialogue with customers through short text links or display ads that include an immediate call to action. Mobile ads are great for selling last minute tickets or creating traffic at a tradeshow booth. They are also becoming increasingly popular as part of location-specific advertising. However, no matter what you use mobile marketing campaigns for, make sure to match the ads to the buying habits and preferences of your customers.
Now that you are aware of some of the key elements involved in a mobile strategy, it’s time to get to work on implementation. Don’t get left behind in the move to mobile! If you need help to develop and implement your mobile strategy, there are many great companies that provide mobility services and consulting. These companies have the expertise to make your mobile strategy a success, and are a powerful ally in the evolving landscape of our mobile world.