Just one look at a busy downtown street during a weekday lunch hour will confirm one thing: smartphone companies are battling for consumer loyalty and the pendulum is still moving from side to side as marketers and engineers become craftier, and as high-performing smartphones become an ever increasing part of the daily business culture.
What does this mean for you?
If you are considering launching a mobile app aimed at enhancing your department’s productivity or increasing your company sales, you should consult with experts who will ensure the best cross-platform experience possible for all your users.
But why develop a mobile app when you already have a website?
As more and more industries and public sector departments are discovering, mobile apps are what citizens, clients or employees require when they want to perform specific and focused tasks, such as purchasing a good online, tracking a form or letter, or submitting a push-notification to their colleagues or to clients.
With the explosion of smartphone usage in the last years, many managers and business owners are their service delivery —and bottom line.
However, not all smartphones are built in the same way and the mobile content management experts you hire to develop and deploy your new work or sales tool should be capable of ensuring your app will be easily accessed by every smart phone available to consumers. This is, of course, critical in the increasingly popular BYOD (Bring Your Own Device) work environment.
For example, mobile app developers might choose to program apps using a device-specific computer language (such as Objective C or Java) in order to create an app which can be used with a Windows, an iPhone or an Android phone.
There are also solutions when dealing with numerous types of smartphones at once… and for business owners that is quite a relief!
While users of your mobile app will only see its public end, you might be asking yourself where the data within the app is located, and how it is managed effectively and securely. Mobile content management is a technical sub-field in itself, one in which the most reputable mobile app developers have successfully guided their clients based on their needs—as well as their wish list.
The most reliable way to choose the best mobile app developers involves researching what sustainable solutions they have recently deployed for a large number of industries and companies, big or small.
Since we now live in a smartphone world, never hesitate to ask a developer what an app could do for you too!